While the Pompidou tries to entice a younger generation by offering wireless internet, the hip and flashy (and, based on the rumblings of folk I know in Paris – sometimes hated) Palais de Tokyo has turned to old media to further its reach to audiences.

“France has changed, the world has changed, and we have to adapt,” says Bruno Racine, the Pomipdou Center’s 54-year-old president, in his red-walled office near the museum. “The Pompidou Center needs to renew itself, live up to the dual challenge of expanding its domestic audience and becoming a global institution.”

There is an excellent article here, that chronicles the recent troubles and triumphs of the Pompidou. The tale inevitably ends on the note of the fiscal viability of the Pompidou, with Racine saying:

“Subsidies are going to plateau,” he says. “Clearly, we have to diversify our resources by building up visitor numbers, but also forming closer links with companies and collectors.”

Zipping on over to palaisdetokyo.com (or 13 Avenue de Président Wilson, whichever is more convenient), we see that the latest hot news item is their new magazine – yes, printed on dead trees, not on a blog or wiki! – that costs 5-7 Euros (depending on where you live) or 4.50 GBP.

Every quarter, PALAIS / outlines the expanded artistic universe of the new program and invites many contributions from diverse fields: it features images of the exhibitions presented at the Palais de Tokyo, portfolios as well as texts by art critics or philosophers, writers, footballers, artists, etc. and a “carte blanche” given to another magazine.

Throughout PALAIS / is the notion of elasticity: it pulls art toward reality and reality toward art. Are there any potential points of rupture? Where are the intersections, those unlikely places where yodeling and quantum physics meet?

It is simply an interesting study in contrasts. I would actually like to see a mash-up of these approaches – presenting the intersections where quantum physics and yodeling meet, but through a podcast, Wi-Fi portal page, or file I download from Bit Torrent. I’ll be happy to see what the Pomipdou makes of dabbling in giving away Wi-Fi and other possible digital efforts, as well as what Palais de Tokyo does with the “old media” – for now.

Categories: business, france, museum, News, paris

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